Python Decode Unknown Character

I'm trying to decode the following: UKLTD� For into utf-8 (or anything really) but I cannot workout how to do it and keep getting errors like 'ascii' codec can't decode byte 0xa

Solution 1:

Thank you to @BartFriederichs.

Solution is : product_name = row[11].decode('iso-8859-1').encode('utf8')